All organizations have the same desire: higher revenue and faster growth at a lower cost. But many companies struggle to align their people, processes, and technology to achieve these goals.
Marketing automation solves this problem. It enables companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and grow revenue faster. This category of software tech is designed to allow organizations to more effectively market on multiple channels and automate repetitive tasks. Marketing automation enables many modern marketing practices, including lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, return on investment (ROI) measurement, and account-based marketing.
Truly understand your audience and uncover hidden patterns in customer behavior. Scale personalized customer experiences across all customer touchpoints with ease, using our automated marketing tool's capabilities.
Reduce marketing costs and effort while reaching more customers with a broader impact.
From granular email data through to won sales per campaign, understanding effectiveness is easy.
So now that you've done all the hard work to capture a lead and nurture it to the point where they have become a customer, what happens next?
Unlike many other marketing automation solutions that position themselves as a 'lead only' tool, APTANIA's marketing automation tool is fully integrated with our CRM database. This means that you can continue to use all of the features that come with marketing automation even after your leads have become customers.
This is extremely helpful when it comes to onboarding new customers to your business. Using marketing automation, you can set up a simple but extremely effective automated welcome campaign that will share everything your new customers need to know at structured and planned out intervals for the best customer experience possible.